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Matt is the Assistant Athletic Director for Marketing and Licensing for the University of Arkansas. He is also the General Manager of Sports Shows, Inc.

Shanklin was assistant marketing director at East Carolina University for a year before coming to Arkansas. He had served as an intern at Arkansas for five months before joining the ECU staff.
A 1984 graduate of South Mecklenburg (N.C.) High School in Charlotte, N.C., where he lettered in baseball and soccer, Shanklin earned his degree in communications from North Carolina-Wilmington in 1988. Matt is also a graduate of Ohio University's highly respected sports administration program, where Shanklin earned a master's degree in that program in the fall of 1989.

An avid golfer, Shanklin is married to Missy Shanklin, the executive director of Pagnozzi Charities. She has a daughter, Jordan, 10. They are also the parents of Barbara Blake, born Jan. 19, 2005.